Partners
COLLECTIVE EXPERTISE. TAILORED TO EVERY CHALLENGE.
Swiss Hospitality Global brings together a select group of senior professionals with complementary expertise across luxury hospitality. For each assignment, we assemble the right combination of specialists around the specific needs of our clients, providing senior-level expertise without the constraints of a traditional consulting structure.
Together, our partners bring decades of international leadership and hands-on experience across hotels, resorts, restaurants, wellness, real estate and luxury services.
Philippe M. Rubod
Founder, President & CEO
Specialties
· Strategy & Project Development
· Owner Advisory
· Operations & Interim Management
· Asset Management
· Business Turnaround
· Sales & Marketing
· Hospitality Real Estate
Philippe M. Rubod is a hospitality leader and advisor with more than 30 years of international experience across Europe, the Middle East and the United States. He advises investors, owners and organisations on project development, repositioning, operational performance and long-term value creation across hotels, resorts, branded residences, restaurants and other premium hospitality environments.
Recognised for his ability to navigate complex transformations, crisis situations and business turnarounds, he combines strategic clarity, operational depth and creative thinking with a distinctly pragmatic approach.
Named among the 300 most influential people in Switzerland by business magazine Bilan/Bilanz, Philippe has led and advised hospitality assets that have achieved international recognition while strengthening performance, service standards, market positioning and guest experience.
Claudia Benassi-Faltys
Founder and CEO, La Digital Room
Digital Strategy & Transformation · Digital Marketing · Brand Positioning · Training & Capability Building
Specialties
A pioneer in digital strategy, Claudia Benassi-Faltys has spent more than 20 years at the intersection of technology, marketing and innovation. She advises hospitality and tourism organisations on digital transformation, brand positioning, social media and performance-driven digital strategies.
Claudia created Switzerland’s first professional diploma programme in Digital Marketing & Social Networks for the hospitality, tourism, catering and wine-tourism sectors and contributed to the development of a CAS in e-tourism. She has also taught at EHL and INSEEC, combining Swiss analytical rigour with a distinctly creative approach.
Christian Penassou-Mergen
Financial Expert
Hospitality Finance · Controlling & Accounting · Budgeting & Auditing · Financial Reporting · Training
Specialties
Christian Penassou-Mergen is a senior hospitality finance executive with more than 40 years of international experience across four continents. His career has covered financial control, regional finance, group controlling and corporate finance for major hospitality organisations including Hilton International, InterContinental Hotels Group, Concorde Hotels & Resorts, Orient-Express, Mövenpick Hotels & Resorts, Westmont Group and Bürgenstock Hotels & Resort.
A graduate of Cornell’s School of Hotel Administration and Paris V University, Christian brings deep expertise in accounting, budgeting, auditing, financial reporting and performance control. During his career with InterContinental Hotels Group, his team at the Grand Hotel InterContinental Paris was recognised as the group’s best accounting department in Europe.
Sylvie Michel
Owner of International Media Hotels (IMH)
Specialties
Media Relations · Public Relations ·
Luxury Communication · Social Media
Sylvie Michel is a senior communications and media relations specialist with extensive experience in luxury hospitality and tourism. After serving as General Manager of Château-Hôtel d’Esclimont and spending seven years as Corporate Marketing Director for Relais & Châteaux, she developed a strong expertise in public relations, media strategy and brand visibility for five-star hotels and resorts, gastronomy, wellness, luxury yachting and premium destinations.
As President of International Media Hotels, she advises clients across international markets, supported by an extensive media network spanning Europe, the United States, Russia and China.
Serge Labrosse
Specialties
Culinary Arts · Restaurant Concepts & Culinary Identity · Food Events · Training
Michelin-starred Chef Serge Labrosse brings extensive experience across fine dining and luxury hospitality. Trained in renowned French restaurants and international hotels including Hilton, Martinez Cannes, Le Méridien and Le Richemond Geneva, he combines culinary creativity with a strong understanding of hotel operations and guest expectations.
His expertise spans restaurant concept development, culinary identity, large-scale food events and training, enabling him to design memorable dining experiences for both intimate settings and major events. In Geneva, he has led Michelin-starred dining at La Chaumière and developed several culinary concepts and training initiatives.
Horst Meyer
Senior Director, PTG Consulting
Specialties
Revenue Management · Distribution · E-commerce · Revenue Systems & Connectivity
Horst Meyer is a senior hospitality revenue and distribution specialist with more than 20 years of international experience across four continents. His career has included leadership roles with Disneyland Resort, Fairmont Hotels & Resorts and Kempinski Hotels, as well as his own consulting activity.
As Regional Director of Revenue Europe and later Director of Corporate Distribution at Kempinski Hotels, Horst played a key role in revenue strategy, systems deployment and distribution optimisation. His expertise spans OTA management, RMS and CRM connectivity, channel management, corporate distribution structures and the development of high-performing revenue teams.
Nora de Donnea
Founder, de Donnea & Partners
Specialties
Executive Search · Recruitment · Leadership Talent · Luxury Hospitality
A graduate of EHL Hospitality Business School, Nora de Donnea brings more than 20 years of experience in executive search and recruitment for luxury hospitality and related premium sectors.
She began her career with leading international hotel groups including Kempinski, Radisson SAS, Hilton and Hyatt before moving into executive search, where she progressed to Divisional Director.
Since 2010, she has led de Donnea & Partners, her Swiss executive search firm, advising corporate and private clients on senior and strategic appointments. Her approach combines discretion, confidentiality and a strong focus on cultural alignment between candidates and the organisations they join.
Fabien Roque
Founder and CEO, Roque Intérieurs
Specialties
Interior Architecture & Design · Hospitality Interiors · Furniture Design
Fabien Roque is an interior architect and designer specialising in luxury hospitality and residential projects. A graduate of the Charpentier Academy, he developed his expertise within leading international design studios including Andrée Putman and Elliott Barnes before founding Roque Intérieurs in 2011.
Through his agency, Fabien has designed refined hotels, resorts, private residences and bespoke interiors internationally. His work combines architecture, materials, light and custom furniture design to create distinctive environments tailored to the identity of each project.
Golf coach and founder, Caddie Player
Stéphane Barras
Specialties
Golf Advisory · Golf Project Development · Coaching · Events & Partnerships
Stéphane Barras is a Swiss PGA professional, author and international golf coach with more than 30 years of experience. Based in Crans-Montana, he has built an international career combining high-level coaching, performance optimisation and advisory work for golf destinations and infrastructure projects.
Recognised by Golf Digest among its leading international coaches, Stéphane developed the CaddiePlayer method, a scientific performance tool presented at the World Scientific Congress of Golf and used by professional players. He also advises developers and operators on golf project evaluation, facility audits, destination attractiveness, events and strategic partnerships.
Sandra Rubio
Owner & CEO, New Beginning Solutions
Sales & Marketing Strategy · Business Development · Sales Representation · Audits & Consulting · Events
Specialties
Sandra Rubio is a luxury hospitality sales and business development specialist with more than 15 years of experience across leading hotels and resorts. Her career includes nine years with the Majestic Barrière Cannes and two years as Sales & Marketing Director for Tiara Yaktsa and Tiara Miramar in Théoule-sur-Mer.
In 2017, she founded New Beginning Solutions, advising luxury hotels and destinations on sales strategy, business development, international representation and commercial performance. Her expertise covers the European, UK, North American and Russian markets, as well as partner negotiations, sales team development and commercial activation.
Rebecca Hababou
Founder, Malipa Hospitality Solutions
F&B Strategy · Restaurant & Bar Concepts · Project Development ·
F&B Operations
Specialties
A graduate of EHL Hospitality Business School, Rebecca Hababou has developed an international career in food and beverage across Europe, the Middle East and China. Her experience includes leading hospitality brands such as Cheval Blanc, W Hotels and Sheraton, as well as successful independent establishments.
She advises owners and operators on F&B strategy, restaurant and bar concepts, project development and operational performance. Combining creativity with a rigorous commercial approach, Rebecca focuses on creating distinctive concepts while strengthening both revenue generation and profitability.
Sabrina Bouras
Founder, Olymp Consult
Sabrina Bouras is a specialist in interpersonal excellence, emotional intelligence and transformative guest experience, with nearly 20 years of international experience across Europe, the Middle East, Africa and the United States. Her career spans luxury hospitality, fine dining, luxury retail and premium customer service environments, including organisations such as Saint Laurent, Versace, Air France, Microsoft and Walt Disney World.
Founder of Olymp Consult, Sabrina advises organisations on service culture, customer relations and immersive operational training, helping teams create more meaningful, emotionally engaging and genuinely transformative experiences for demanding luxury and UHNW clientele.
Guest Experience · Emotional Intelligence · Service Excellence · Immersive Training · UHNW Customer Service
Specialties
Founder and CEO, Wellness Consulting
Diane Bernardin
Diane Bernardin is a senior wellness and spa specialist with more than 15 years of experience in the creation, development, restructuring and management of high-end wellness environments. Founder and Managing Director of Wellness Consulting, she advises hotel spas, urban spas, medi-spas, fitness and thalassotherapy centres, as well as luxury cosmetic brands.
Her career includes collaborations with prestigious organisations and brands such as Dior, Louis Vuitton, Relais & Châteaux, L’Occitane and Zannier Hotels. Diane combines concept development, operational expertise and a strong understanding of evolving luxury wellness expectations to create distinctive, highly personalised and commercially relevant experiences.
F&B Strategy · Restaurant & Bar Concepts · Project Development ·
F&B Operations
Specialties