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Company Overview


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Company Overview


 

“Nothing can substitute experience”
(Paolo Coelho)

With 125 cumulated years of experience from its Founding and Associate Partners, SWISS HOSPITALITY GLOBAL, headquartered in Canton Valais, Switzerland,  is a unique gathering of strongly experienced, skilled and well travelled hospitality professionals, offering top notch consultancy services and bespoke solutions for hospitality industry players worldwide, including operators (independent or corporate), investors (private or institutional), and public services or government institutions.  

 
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What sets us apart


What sets us apart


Practice, not theory

Instead of theorists who would sell brilliant studies but never were exposed with the field reality of operating hospitality industry businesses themselves - including dealing with highly demanding guests and leading people -  we are a team of “hands on” practitioners of our industry, offering hospitality players worldwide multiple solutions and tools based on our 360 degrees  experience. 

Over the past 40 years, we have been proactive on four continents with opening, running, controlling, turning around, marketing or developing US$ multi-million worth world class hospitality assets, either in good times or in very tough times too.  

Because we know your challenges well as we faced the very same ones ourselves, we understand you like nobody else would. Our track record shows that we succeeded, in the same way we can help you succeed too. This is how and why we will create more value for you. 

End customer: the key value driver 

Hotels, Resorts, Residences, Golf, Spas, Restaurants and Tourist Destinations: all are about making their guests happy and loyal. First and foremost. Too many projects, too many concepts, too many management strategies simply fail because of missing, from their inception, the sound understanding and the full integration of the main and priority success factor: The client!  

We, at Swiss Hospitality Global, thanks to our in-depth field practice, have become obsessed with end consumers’ full satisfaction and engagement, as we believe guests are the first and ultimate value drivers for Hospitality Industry operators and investors. This is why will always make end consumers’ expectations and needs our focal point.  

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Where we excel


Where we excel


1. Operations, including Marketing & Finance

Are you operating a Hotel, Resort, Residence, Golf, Spa, or a Restaurant, a tourist destination or a portfolio of these? 

Are you aiming – if not struggling - at achieving stronger financial performance, higher service consistency, improved customer loyalty, boosted employee engagement, better management alignment, more relevant product positioning, more effective marketing, sales and communications? Are you going through a business downsizing or a strong growth? Do you want more clients and fewer costs?

Whether top line or bottom line geared, we have the right solutions for you, always based on experience.  

 

 

 

 


2. Investments, projects development & asset management

Are you an investor – private or institutional - for the Hospitality Industry? Are you developing new projects for Hotels, Resorts, Residences, Restaurants or Tourist Destinations? 

Are you aiming at maximizing your chances of ROI - including your exit strategy - at minimizing your risks, saving your costs, and spending your money and energy only where it will generate return? We have the right solutions for you, always based on experience. 

HOTEL DESIGN STUDIO, founded by Philippe Krenzer - our Associate and Strategic Partner - and London based architect Stuart Forbes, is a whole new and uniquely integrated design studio, dedicated to the designing of exceptional hotels and restaurant, and offering groundbreaking innovative solutions to investors for their development projects. 

Do you own Hospitality Industry assets: Hotels, Resorts, Residences or Restaurants? Are you willing to contract the best operator, to source the best F&B concepts, the best Spa brand, the best Golf designer, the best affiliations? Do you want to implement the most effective management structure or model? Or do you simply want more results from your contracted management company.

Feasibility studies, audits, evaluations, appraisals, partnerships, contracting, market researches, or branding: we have the right solutions for you, always based on experience. 

3. Real estate brokerage & transactions

Are you willing to dispose of hospitality asset/s and looking at a smooth, discreet and profitable transaction?

We may have the right buyers for you.

Are you looking at acquiring exclusive Hotels, Resorts, Residences, Restaurants, or Estates, including private apartments & villas, in iconic destinations or locations?

We have a selection of very rare opportunities - many of them “off market” - for you to consider. 

 

 

 

 

 

 

 

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The Partners


The Partners


Philippe-Rubod
 

Philippe M. Rubod
Founder & Senior Partner 

Swiss and French national with 25 years experience in opening, managing, designing or developing iconic Hotels, Resorts, Restaurants and high-end tourist destinations on two continents, Philippe Rubod is a seasoned, well rounded  and creative hospitality professional. 

Graduated from Cornell School of Hotel Administration “General Manager’s Program” Philippe Rubod was ranked among the 300 most influential personalities in Switzerland by Swiss business magazine Bilan/Bilanz in 2011.

Under his leadership, Le Richemond Hotel Geneva was ranked Switzerland’s best hotel and among world’s top 10 hotels by Institutional Investor Magazine, The Hotel d’Angleterre Geneva became one of Michael Jackson’s favorite hideaways, The Ritz-Carlton Doha was awarded Qatar’s No 1 Business Hotel by the World Travel Awards, while Crans-Montana destination was selected “One of the 45 destinations worldwide to go to” by The New York Times. 

Specialties
Hotels, Resorts & Restaurants Operations – Project design and management –  Openings – Destination Management – Business turnaround – Strategic partnerships – Real Estate brokerage. 

 

 

Véronique Gautier
Associate Partner
 

Swiss and French national. Veronique Gautier is a Webmarketing specialist for Hotels and Restaurants Industry.

Graduated from Lausanne Hotel School, Véronique Gautier expertise encompasses 10 years experience in Hotel Sales & Marketing for major hotels groups, including Shangri-La, Mandarin Oriental, Sofitel and SwissOtel, as well as for independent luxury properties. 

Over the past 7 years, she developed her expertise in E-Commerce, including project management, e-marketing plans drawing and implementation (Seo, SEM, CRM, and Community Management) and in Web marketing for retail websites. 

Specialities
Webmarketing, E-Marketing, Community Management

 

Christian Penassou-Mergen
Associate Partner

French and Luxembourgish national.  Christian Penassou is a Hospitality Industry Senior Financial Expert. 

Holding a Master Degree from Cornell School of Hotel Administration, and a BS in Business Administration from Paris V University, Christian Penassou-Mergen career spans over 40 years on four continents, from Financial Controller, to Regional Financial Controller, Director of Finance, Group Financial Controller and Corporate Controller. He served as many global players as Hilton International, Intercontinental Hotels Group, Concorde Hotels & Resorts, Orient Express, Mövenpick Hotels & Resorts, Westmont Group, and also Refad Hotels, Roya International, and Bürgenstock Hotels & Resort.

Christian Penassou-Mergen was awarded by Intercontinental Hotels Group “the best accounting department in Europe” for the Grand Hotel Intercontinental Paris financial and regional controlling department. 

Specialties
Property and Corporate Accounting, Controlling and Finance. Budgeting, Auditing and Training